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Ten Advertising Photography Tips

  • Consider the target market for the product - get feedback from the manufacturers.
  • What are the key features of the product?
  • How do the key features of the product benefit the customer?
  • What is the competition and how is the product different from the others?
  • Illustrate key features and benefits of the product in a simple and direct manner.
  • Incorporate ideas provided by the manuafacturer.
  • Keep it simple - make sure potential customers get the message.
  • Show potential customers everything they need to know to make a decision to buy the product.
  • Use good lighting and composition - the image must be aesthetically pleasing as well as informative.
  • Keep abreast of current advertising styles and techniques - and then get ahead!

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